The Chef Challenge logo skillfully combines a crossed knife and grill fork, symbolizing teamwork and culinary expertise. A maple leaf at the bottom emphasizes the event's Canadian heritage and focus on fresh, local ingredients. This thoughtful design reflects both the collaborative spirit and the culinary excellence at the heart of the challenge. The branding also sparked excitement by encouraging participants to search for unique symbols and elements, enhancing engagement and making the event more meaningful and enjoyable.

• Finished project was 10 seconds long.


• The illustrations for this project were done in Illustrator and the motion in After Effects.