The campaign supports the Wireless Association steps policy recomending cellphone manufacturers to include built-in speakerphones and voice-activated dialing.

This design concept presents a text message (cellphone screen) in front of the windshield. The viewer will read the text and lose sight of what it's happening in the big picture at the background. This is how we select and read the information that surround us while we drive.

• The ads were created in Illustrator, all the other elements using Photoshop.


• M.F.A. Graphic Design | Spring 2008