Dromaxica is a distributor that offers products to pharmacies, clinics and hospitals.
The symbol of the Caduceus with it's two snakes and wings was used as a symbol of medicine. The color palette was chose in order to be simple, but attractive. These colors are closely related with the products they offer and the healthcare areas.
Since pharmacies are serious businesses, fonts that are too free formed don’t work as well. This is why a clear, readable and stylized font adds a professional and modern image.