FOOD FOR LIFE is a nonprofit organization, that brings food and life to the needy of the world through the liberal distribution of pure vegetarian meals.

The earth colour palette (green, yellow and brown) was chosen to reinforce the concept of respect for the earth and vegetarian food, wich is the motivation of the organization.

Helvetica was chosen because it is a universal font, it is frequently used around the world and is also a modern, clear and durable typeface.

• The logo was created in Illustrator, all the other elements using Photoshop.


• M.F.A. Graphic Design | Fall 2009